Aid Product Recognition
Functioning on many levels, elements of brands become their identifiers, aiding memorability and reinforcing your product/service. These can be corporate colours, the logo, imagery, typography, strap lines, service methods etc.
Build Brand Loyalty
Cultivating and achieving brand loyalty among customers is the ultimate goal in business. Loyalty translates to customers being more likely to buy your product or service, rather than similar ones from competing brands. It can also impact on your brand value, which is the value of your brand to your management and shareholders.
Increase Brand Equity
What is your brand worth to the consumer? Equity can enable you to charge more for your product or service, as consumers prioritise their purchases and will actually pay more for a brand that resonates with them.